Writing in today’s Huffington Post on trust as the key in relationships and social media, business strategist and author, (Daniel Burrus @danielburrus), provides in twenty seven words the essence of social media.
Social media is different than static media, in that social media is a two-way, dynamic communication that builds relationship and engagement. The key word here is “relationship.”
Two sentences anyone using social media in or on behalf of a law firm could paste to their desktop.
Carry it around too. Read it to the ill-informed marketing professionals, public relations’ professionals, law firm leaders, and ‘social media experts’ who talk about spreading content on social media to get traffic to a website.
Two-way — Dynamic — Communication — Engagement – Relationship.
That’s social media.