Last week, Twitter began to bring Trends to 100 more cities around the world. Twitter, in effect ‘surfaces’ the most breaking news in more than 200 locations.
People around the world turn to Twitter to talk about a range of topics – from football to giving thanks to sharing information and resources during natural disasters and emergencies. This is why Twitter uniquely captures the pulse of the planet, and the pulse of your city: by surfacing the topics that people care about. We’ll continue to add Trends locations so that it’s easy for more people to quickly see what others are talking about, globally and locally.
How do you set Twitter for for custom local trends? Four steps.
One, in your browser (not app) click on ‘Change’ at the top of the Trends list. Two, hit the ‘Change,’ rather than keeping tailored trends. Three, select the country in which the city whose news you wish to watch is located. Four, select your city. I cannot vouch for how well custom Trends works, I just started using it. But with Twitter becoming our leading source of breaking news and information, you can expect this feature only to improve.
As lawyer or other professional, it makes all the sense in the world to monitor local Trends on Twitter.
Breaking news is valuable enough, but imagine hashtags being used by various people in the community to mark the subject of breaking news. You’ll get to see, and if you wish, engage, those people sharing and commenting on local news and information.
These people will be the influencers and amplifiers in your community — exactly the people you want to build relationships with so as to cause your word of mouth reputation to grow.
No question there’s a lot to stay up with. But as a lawyer, Twitter is one tool you need to be able to use in order to listen and engage. Twitter is not going away and it’s only becoming more powerful.