LinkedIn has arguably become the Martindale-Hubbell legal directory of today and the future. But in the almost 20 years that I practiced Martindale never changed its lawyer profile format and updates were only required once a year.

With LinkedIn, your profile is a live. It can be updated anytime and it’s your home base from which to network. In addition, LinkedIn updates the format for individual and company (law firm) profiles regularly.

No question LinkedIn updates provide valuable features for lawyers and law firms, but how do law firms keep up with all the changes? It’s hard enough for law firms to get their lawyers to acknowledge the value of LinkedIn, let alone to get lawyers to complete their profiles and use LinkedIn for networking.

Aaron Bronzan (@abronzan), a LinkedIn product manager, shared word yesterday how the new LinkedIn profile makes it easier for you to do three things.

  1. Tell your professional story. The new visual design helps you make a powerful first impression and showcase your skills and accomplishments. They’ve also provided tools such as inline editing, making it a snap to create a complete, up-to-date profile.
  2. Discover people and opportunities. Have you ever wondered how many of your connections work with or are connected with a prospect you’re trying to reach? The new profile shows you rich and visual insights on the people and companies in your network. These insights also make it simpler to discover people outside your network and quickly establish common ground to make more meaningful connections.
  3. Engage with your network. They’ve made it easier to see what your network is up to and to engage with them. Recent activity is now on the top of the profile, allowing you to stay current with what your network has been sharing and doing.
Here’s an example of the new profile being gradually rolled out to users. If you’d like to be one of the first ones to get the new profile, you can sign up here. LinkedIn Profile Update