According to the latest Pew Survey, there is little question that the target audience lawyers and lawyers are trying to reach are reading blogs and using social networking sites.

  • About 35% of Generation X (age 34 to 45) read blogs
  • About 28% of Younger Boomers (age 46 to 55) read blogs
  • About 25% of Older Boomers (age 56 to 64) read blogs
  • About 75% of Generation X (age 35 to 45) use social network sites
  • About 65% of Younger Boomers(age 34 to 45) use social network sites
  • About 48% of Older Boomers (age 35 to 45) use social network sites

Here’s the chart from the Pew Internet & American Life Project from which I pulled the above figures.

Target audience for lawyers using Internet Lawyers target audience use Internet

Better yet for lawyers and law firms is that the influencers and amplifiers you are trying to build relationships with are reading blogs and using social network sites at a much higher rate.

Hat tip to Kansas City Ad Agency CEO, Shelly Kramer, who blogged yesterday about the survey.