I am chairing a Practicing Law Institute (PLI) full day program for lawyers and law firms on social media for professional and business development out of New York City tomorrow, Wednesday, May 4.

The program can be attended live, but may also be attended via telecast on the Web. Details for registering are here.

Rather than focusing on the pitfalls and perils of social media, as many programs for lawyers have done, this program is focused on the opportunities for lawyers in using social media. Check out the schedule and see what I mean.

We have a real rockstar kicking off the program in Steve Rubel. Steve is the EVP/Global Strategy and Insights for Edelman – the world’s largest independent public relations firm. He’s done as much for blogging and social media as anyone I know. He’ll be speaking on Thought Leadership in the Digital Age.

If I don’t see in New York, I hope to see you on the Web.