Next Wednesday, May 4th I will be working with the Practising Law Institute in New York to chair an all-day seminar entirely devoted to educating lawyers on how they can utilize social media to enhance their professional lives.

Social media, and its use in client development, is beyond its infancy. Best practices have been established and its use as a valuable relationship-building tool has been proven. Gathering the experiences and viewpoints of a wide range of talented individuals, we look to examine and discuss those best practices and how they can enhance your legal practice.

The event, which offers a rare opportunity to attorneys and other professionals in the legal industry, can be viewed both in-person at PLI headquarters in New York City or via live webcast—registration for both is available here.

For those of you in New York, I’d welcome the opportunity to meet you and we look forward to seeing you there. For those who can’t make the live event, the Practising Law Insitute has put together an excellent platform for broadcasting these events worldwide.

Bringing together a who’s-who of legal blogging and social media strategy, the day-long event features six sessions touching on various aspects of social media’s impact on the legal world:

  • Cultivating Thought Leadership In the Digital Age
  • Effective Blogging Techniques
  • Social Media Monitoring and Engagement
  • Twitter, Facebook, & LinkedIn: Social Media Tools Offering the Greatest Value for Lawyers
  • Social Media’s Impact on the Advancement of Law & Publishing
  • Developing a Social Media Plan for Your Law Firm

While the day’s agenda provides a thorough and well-rounded look at social media in the legal realm, what’s more impressive is the group of individuals who will be speaking.

  • Steve Rubel — As qualified an authority as there is in this space, Steve Rubel is a blogging rockstar and new media evangelist. He currently serves SVP, Director of Insights for Edelman Digital, a division of the world’s leading independent global PR firm.
  • R. David Donoghue — Holland & Knight attorney and author of the Chicago IP Litigation Blog. A legal blogger since 2006 and recognized authority on intellectual property law, Donoghue has been extremely effective in utilizing his publication for career and client development.
  • Peter Mahler — Like Donoghue, Mahler is a LexBlog Network author as he publishes the New York Business Divorce blog.  Through blogging, Mahler has received well-deserved recognition as an authority in this space and also attracted valuable work.
  • Robert Ambrogi — A professional who sits firmly at the intersection of law, media and technology, Bob is an attorney, media conultant and experienced blogger.
  • Broc Romanek — Attorney and editor at TheCororateCounsel.net. He formerly worked at the SEC and now uses the aforementioned site to cover their activities.
  • J. Kelly Hoey — The former President of 85 Broads, LLC—an exclusive global network of 25,000 women — turned client relationship strategist.
  • Francis J. Aquila — Aquila, a prominent M&A partner at Sullivan & Cromwell, is as in touch with the media as any attorney can be, from frequent appearances on CNBC, Bloomberg TV, Bloomberg Radio and the Fox Business Network to writing a monthly column in BusinessWeek and blog posts for the New York Times DealBook blog.
  • Nithya B. Das — An Associate at Goodwin Procter, she represents emerging and later stage technology companies through their lifecycle and advises on a variety of transactions.
  • Guy Alvarez — The Director of Research & Development at the Practising Law Insitute and the former Global Director for Internet Operations for KPMG International.
  • David Snow — Editorial Director, Technology at American Lawyer Media.
  • Steve Goldner — Director of Social Media at Hachette Filipacchi Media, the world’s largest magazine publisher.

Stayed tuned as we’ll also be putting together a networking get-together or ‘Beer for Bloggers’ event that night as well.