December client webinar: “How to Find and Engage with Influencers in Your Area of Practice or Locale” – tomorrow at 12 p.m. EDT (9 a.m. PDT)

Many professionals blog to attract new clients, but clients shouldn’t be your only audience. A primary purpose of a law blog is to engage the influencers in your field: reporters, publishers, bloggers, association leaders and conference coordinators.

But how do you identify and engage the influencers?

On Thursday, December 16 at 12 p.m. EST (9 a.m. PST), LexBlog CEO Kevin O’Keefe will be co-hosting a webinar along with our new Director of Client Services, Lyda Hawes, titled "How to Find and Engage with Influencers in Your Area of Practice or Locale."

The webinar will discuss topics such as:

    •    How to identify the influencers.

    •    Making a list of the influencers in your target audience.

    •    How to listen to what the influencers are writing and talking about.

    •    Using Google Reader, Blog Search, and News to identify and engage the influencers.

    •    How to engage and build relations with the influencers through your blog and Twitter.

    •    How to use Linkedin to further connect with the influencers.

You can register for "How to Find and Engage with Influencers in Your Area of Practice or Locale" at LexBlog’s Events Center. The password is "influencer."

As always, we’ll be recording this webinar. So, if you can’t attend, feel free to visit the LexBlog Support Site or Real Lawyers Have Blogs and view at your convenience.