“Speaking to your blog audience — Addressing your readers’ real questions and concerns” recording now available

We had a great turnout at this morning’s client webinar on speaking to your blog audience — addressing your readers’ real questions and concerns

LexBlog CEO Kevin O’Keefe discussed how to turn your blog into a story by gathering topics through encounters with clients and anticipating questions clients might ask before they actually ask them.

If you missed it or want to re-watch, you can view the recording here; you can download a PDF of the mind map Kevin worked on during the webinar by clicking on the image above.

Kevin mentioned several blogs doing an exemplary job of this, listed below. Thanks to Colin O’Keefe, LexBlog’s editorial manager, for putting this list together.

Daniel Schwartz’s Connecticut Employment Law Blog: Snow Day! What Employers Need to Know

• The post addresses a very real concern that employers will likely face.
• The title is abundantly clear in what the post is about.
• The post provides a clear how-to on drafting a policy.
• It is well formatted and very readable and easy to scan.
• Some clients may have settled on linking to The Connecticut Department of Emergency Management and Homeland Security then left it at that, but Daniel acknowledges most people already know this; it’s important to always add something.

Dan Harris’ China Law Blog: How To Sue A Chinese Company. Part I. Jurisdiction And Service Of Process.

• The post is written in clear, simple language with a smooth lead-in, not a case name.
• It’s a basic guide/how-to, which is much more readable than starting with cases discussed and then going from there. The post is about issue at hand; the end results, not the cases.
• Again, the formatting is easy to read. The post is broken up into a series.

Hogan Lovells’ Chronicle of Data Protection: What the US Election Results Mean for Privacy

• Excellent job by author Christopher Wolf of taking a major news story and applying it to his audience.
• The post anticipates questions and even raises issues that may not have been thought of previously.
• It is a well researched post that brings in a wealth of outside information.

Dan Clement’s New York Divorce Report: Five Common Sense Rules for Divorce

• This is not the most complex of posts, but still accomplishes its goal; it’s short and to the point, and explicitly lays out advice for married couples going through a divorce.
• Again, it’s written in a style that’s easy to understand.

Deirdre Wheatley-Liss’ New Jersey Estate Planning & Elder Law Blog: I signed a contract to Buy my first House – Now What? The Attorney Review Process.

• Like the other posts mentioned, this selection references a very specific issue and question.
• It’s good practice to answer a question in title, but leaving it with just the question wouldn’t quite be obvious enough of what the post is going to discuss.

J. Scott Key’s Georgia Criminal Appellate Law Blog: 4 Great Non-Law Blogs that Help My Appellate Practice

• Again, Scott’s audience isn’t just potential clients– it’s other attorneys as well. Aiding other attorneys can enhance one’s reputation.
• This post does a stand-up job of going outside standard law blog content.
• Scott actually getting ended up noticed by one of these four blogs, Presentation Zen, who tweeted a link to his post.