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Twitter is not for kids : Age demographics favor lawyers

Over 175 million people have created a micro presence on Twitter, with that number expected to grow to 200 million by the end of the year. Of interest to lawyers are the ages of the people most using Twitter.

Per a report on Twitter users shared by new media consultant and author, Brian Solis, Twitter users are not just kids who have no interest in hiring a lawyer.

54% of Twitter users are age 35 and over. Over 82% of Twitter users are age 25 and over.

People in this age group are starting businesses, putting deals together, buying real estate, doing financial planning, and, in some cases, unfortunately getting divorced. All stuff they need a lawyer for. In addition, the folks who influence the people involved in such activity – association leaders, bloggers, and reporters tend to be in this age group as well.

The details on the age breakdown for Twitter users:

  • 28.4% are age 25-34
  • 26% are age 35-44
  • 13% are age 45-54
  • 7.7% are age 55-64
  • 5.3% are age 65-74
  • 1.9% are age 75 and over

For lawyers who have not used Twitter for professional and client development, don’t blow Twitter off as a place for nonsensical communication about someone’s cat rolling over or what someone had for lunch. In just a few years Twitter has become the technology framework for significant interaction and connection in business and communication circles.

Lawyers are using Twitter for professional networking and client development. The age demographics demonstrate why.

  • http://www.gjel.com/blog Ben Buchwalter

    Those stats are surprising to me — and they emphasize why Twitter continues to grow and more people are taking it seriously. I remember when I first got on Facebook five years ago, when it was still a simple platform to connect with people on your campus. First photos were added, then the news feed, etc until it became an essential networking behemoth. Considering that Twitter is already so functional and helpful in legal, journalist, and other communities, I can only imagine that it will continue to grow and become even more integral to social and professional spheres.

  • http://www.yourbankruptcycenter.com Derrick Taberski

    I still can’t imagine what a lawyer would Twitter out to clients. I admit I’m relatively ignorant of its uses, but from what I’ve seen lawyers do with Twitter, it seems limited to trivial things. So far I’ve only seen standard PR blurbs like Bob’s moving offices or Fred’s just joined xyz firm. Rather boring stuff. Call me old fashioned but the daily special announcement at my favorite restaurant seems a better use of the technology.