Over 175 million people have created a micro presence on Twitter, with that number expected to grow to 200 million by the end of the year. Of interest to lawyers are the ages of the people most using Twitter.
Per a report on Twitter users shared by new media consultant and author, Brian Solis, Twitter users are not just kids who have no interest in hiring a lawyer.
54% of Twitter users are age 35 and over. Over 82% of Twitter users are age 25 and over.
People in this age group are starting businesses, putting deals together, buying real estate, doing financial planning, and, in some cases, unfortunately getting divorced. All stuff they need a lawyer for. In addition, the folks who influence the people involved in such activity – association leaders, bloggers, and reporters tend to be in this age group as well.
The details on the age breakdown for Twitter users:
- 28.4% are age 25-34
- 26% are age 35-44
- 13% are age 45-54
- 7.7% are age 55-64
- 5.3% are age 65-74
- 1.9% are age 75 and over
For lawyers who have not used Twitter for professional and client development, don’t blow Twitter off as a place for nonsensical communication about someone’s cat rolling over or what someone had for lunch. In just a few years Twitter has become the technology framework for significant interaction and connection in business and communication circles.
Lawyers are using Twitter for professional networking and client development. The age demographics demonstrate why.