Legal blogging group highlights for August 6- August 19, 2010

The LinkedIn Legal Blogging Group is now 4,380 members strong. Here are the highlights from the past two weeks; while the group was light on discussion, the articles shared by members were topical and educational.

Lawyer and law Services professional Donna Seyle’s "Law Blogs & Marketing Strategies: Remember What’s Important" is an informative compilation of several sources. Essentially,

When you’re in a courtroom, writing a brief or contract, talking to your client or opposing counsel, you are mindful of what you say. It is part of our stock and trade. Why should this go out the window when you’re writing a blog? Because no one’s watching? No one’s listening? Maybe not, but they are reading. And as they read, their decision to become your client is being influenced and your reputation is being created. What would you rather it be?

In "If You Write It, They May Not Come," Law Marketing Monitor addresses a common complaint bloggers voice: "I’ve worked hard on my blog and website, but the links really haven’t come to the degree I’d have hoped." While the post stresses that bloggers should always strive to create great content,

The truth is, for most of us, content-based link building requires more thought than simply setting up a blog and starting to post.  Does "just posting" work for some?  Yes.  However, just because it hasn’t worked for you doesn’t mean that you can’t build a successful web presence.

An Associate’s Mind responds to a law student’s recent question on how to stay organized with a post about his favorite tool: Evernote. This blogger says that Evenote helps him remember everything and find anything.

A Birmingham, AL plaintiff’s lawyer applies his real-world experience to eMarketer’s recent study "What Makes Social Media Trustworthy?" in his post 4 Tips for Attorneys to Build Trust Using Social Media Marketing."

Finally, we all need a refresher course in the basics from time to time. The same plaintiff’s lawyer shares Law.com’s "Marketing Your Law Practice With a Blog," prefacing the discussion with "This article is probably a little more basic than most in this group need, but I thought some might find it interesting."

Want to share your thoughts? Join the conversation at LinkedIn.