Social media spending by is expected to double in the next year. This per a survey of Fortune 1000 and Forbes 200 marketing executives conducted by Duke University and the American Marketing Association. Highlights from the survey include: Internet marketing spending as a percent of budget is up 12.2%, while traditional advertising is expected to… Continue Reading
Monthly Archives: July 2010
Best in Law Blogs : LexBlog Network : July 30, 2010
We roll into the weekend with 130 posts on the LexBlog Network. Network newcomer Scott Key examines a disturbing appellate sanction story, Cordell Parvin explains marketing without being a pest and Greg Herman-Giddens highlights a poll of tax experts on the looming 2011 estate tax scenario. Have a great weekend everyone. Class Action Filed Against… Continue Reading
New blogs joining the LexBlog Network for the week of 7/26-7/30
We close out the month of July with three new additions to the LexBlog Network. Reed Smith adds another publication to its stable of blogs, J. Scott Key is off to a great start and Malibu Beach Recovery Center is another non-law addition to the Network. The Georgia Criminal Appellate Law Blog is authored by McDonough attorney J. Scott… Continue Reading
Best in Law Blogs : LexBlog Network : July 29, 2010
It was a big day on the LexBlog Network as the post count hits 148. As a highlight, recent additions Kathy Gallo and Mark Robins make their first appearances in the top 10 post. Also, Steve Lombardi examines the attorney-client relationship and why a lawyer can’t get you into heaven. Hurricane Preparedness: Are You Contract… Continue Reading
Legal blogging group highlights for the week of July 22-29, 2010
The Legal Blogging Group at LinkedIn is now 4,321 members strong. Here are the highlights from the past week. The discussion "Does geographic location matter anymore? Can a law firm from Kentucky beat out a New York firm?" expands upon a post written by a web-centric legal marketing firm. The author claims that the website… Continue Reading
Relevance to resonance to significance : Path to success in law firms use of social media
The majority of legal professionals and law firms see social media as another pipe to push stuff out to people via the Internet. In many cases, it’s stuff that people don’t want. And worse yet, it’s coming at people in a way that ticks them off. As a law firm leader you’re not looking to… Continue Reading
Best in Law Blogs : LexBlog Network : July 28, 2010
In one of the 132 posts on the LexBlog Network today, Dan Schwartz describes ‘Facebook Fatigue’ and how social media has completely taken over the workplace. I’ll admit, there isn’t a better phrase than ‘Facebook Fatigue’ to describe my feelings as the trailer for The Social Network came up prior to viewing Inception. It’s getting to be… Continue Reading
Best in Law Blogs : LexBlog Network : July 27, 2010
Ambush marketing has always fascinated me. Ambush marketing is a practice where marketers latch onto a popular brand without actually paying to do so. For example, Nike ran an extensive soccer campaign recently in conjunction with the World Cup. They are not, however, a sponsor of the World Cup. Some companies, like Nike, abide by the rules… Continue Reading
LinkedIn groups versus Facebook groups : Which is better for lawyers?
I’m a heavy user of LinkedIn. I’ve been using LinkedIn for a few years; I connect with people daily, run my Legal Blogging Group, and network with professionals for business development and recruiting. There’s no question LinkedIn has added to the bottom line of LexBlog in a significant way. Though I’ve been a member of… Continue Reading
Best in Law Blogs : LexBlog Network : July 26, 2010
With very little doubt, the biggest news story of the day is the relase by WikiLeaks.org of 92,000 classified documents detailing the war in Afghanistan. Of course, there’s no one better on the LexBlog Network to provide comment than those at the Whistleblower Protection Blog. Total posts on the LexBlog Network today: 148. Holographic Wills… Continue Reading
Why blogs ought not drive traffic to your law firm’s website
A talented marketing professional with a Midwest law firm dropped me an email this last week wanting to set up a time to talk about, among other things, increasing traffic from the firm’s blogs to the firm’s website. Other than blatantly linking back to the firm’s website (with anchor text describing what a practice group… Continue Reading
Social media and marketing don’t mix
Advertising Age’s David Teicher had a good piece making the rounds on the net this week on why media agencies ought not to be involved in social media. It got me wondering why marketing departments are leading blogging and other social media efforts in so many law firms. It was news of Universal McCann, an… Continue Reading
Best in Law Blogs : LexBlog Network : July 23, 2010
On a sunny Friday afternoon, we have multiple posts on a case that may seem a bit silly to some. Stacia Lay and Max Kennerly both comment on the battle between Bratz (the ridiculous angsty teen dolls) and Barbie (Mattel’s mainstay). Total posts on the LexBlog Network today: 133. Ninth Circuit Clarifies What Is Necessary… Continue Reading
New blogs joining the LexBlog Network for 7/19-7/23
While LexBlog did manage to sign a few more AmLaw 200 firms to the LexBlog Network this week, you’ll have to wait a few weeks to see who those will be. As far as blogs launching this week, we have three publications from bloggers I’m really looking forward to see develop on the Network: Iowa attorney Steve… Continue Reading
Best in Law Blogs : LexBlog Network : July 22, 2010
Everyone knows what the ‘five second rule’ is, and whether one chooses to admit to doing so or not, just about everyone has used it as an excuse to pick food up off the floor. Today, David Babcock has a quick take on the absurdity of that rule. Total posts on the LexBlog Network today: 133…. Continue Reading