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Americans time spent on social media sites up 210% in 2009

Led by Facebook and Twitter, time spent globally on social media sites was up 82% in 2009. Time spent by Americans increased by 210%. This from a social media study from the Nielsen Company.

Time spend on social media

Eye opening findings from the study include:

  • Social networks and blogs are the most popular online category when ranked by average time spent.
  • Americans spend more time on blogs and social networking sites with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009.
  • Facebook was the No. 1 global social networking destination.
  • The time spent by users on Facebook has increased to six hours per month.
  • The time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200% and 368%, respectively.
  • Among the top five U.S. social networking sites, Twitter continued as the fastest-growing in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.

Where Americans are spending their time is clearly depicted in the below graph.

top social media sites

And 45% of US law firms block the use of social media and social networking sites in the work place?

  • http://mintzwordz.com Mike Mintz

    Kevin: what a staggering finding! Thanks for sharing this. I like your other post encouraging lawyers to go where the fish are and jump into Facebook. Would law firms and businesses gain from unblocking these sites? Do you think we’d see a dip in productivity as people learned how to use the sites productively?

  • http://kevin.lexblog.com Kevin OKeefe

    Thanks for the comment Mike – and good to meet you in New York.
    I’ve never found that creating an environment of distrusting your employees leads to increased productivity. Employees flourish and do their best work when trusted – that even goes for law firms.
    As was commented on re my Facebook post yesterday, social media and social networking sites allow lawyers to nuture relationships with their best referral sources. Cutting off access to social media/networking will reduce the effectiveness of your lawyers’ client development work.