http://kevin.lexblog.com/2009/12/articles/social-media-1/law-firms-should-beware-social-media-snake-oil/ BusinessWeek's Stephen Baker has an excellent piece this morning warning businesses to beware social media snake oil. Over the past five years, an entire industry of consultants has arisen to help companies navigate the world of social networks, blogs, and... en-us Copyright 2012 Tue, 08 Dec 2009 19:58:05 -0800 Sun, 08 Jan 2012 10:52:06 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss psalsich@brickhouselaw.com (Pete Salsich) Great post, Kevin. This is a very good reminder, especially to lawyers who are embarking on new ventures (which is a large, and getting larger, segment of the industry). Social media numbers can be enticing and intoxicating, but it's good to be reminded that what matters is actually connecting with real clients and referral sources.

]]> http://kevin.lexblog.com/2009/12/articles/social-media-1/law-firms-should-beware-social-media-snake-oil/#6231115 http://kevin.lexblog.com/2009/12/articles/social-media-1/law-firms-should-beware-social-media-snake-oil/#6231115 Tue, 08 Dec 2009 19:58:05 -0800