http://kevin.lexblog.com/2009/11/articles/social-networking-1/social-media-raises-the-bar-on-whats-required-of-lawyers-in-client-development/ With thousands of lawyers becoming more active in social media, the bar is rising on what you need to do as a lawyer to get seen in a favorable light by your target audience. Seth Godin makes the point in... en-us Copyright 2012 Tue, 17 Nov 2009 12:12:35 -0800 Sun, 08 Jan 2012 10:52:28 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss pam@lexblog.com (Pam Garfield) Kevin- Both you and Seth make excellent points. Even when times are good, it is the work we are passionate about that keeps us going.

]]> http://kevin.lexblog.com/2009/11/articles/social-networking-1/social-media-raises-the-bar-on-whats-required-of-lawyers-in-client-development/#5943559 http://kevin.lexblog.com/2009/11/articles/social-networking-1/social-media-raises-the-bar-on-whats-required-of-lawyers-in-client-development/#5943559 Sun, 08 Nov 2009 16:34:55 -0800 jfb@lifeatthebar.com (Julie A. Fleming) Social media represents more than just a change in how we can market ourselves. It's also a change in what consumers expect from businesses. For the past fifty years, consumers have been fine with the faceless corporations--chain stores and restaurants that don't recognize them and to which they have no personal relationship--but now consumers expect to be able to connect to businesses, know more intimate details, and have their needs be more thoroughly understood. Social media allows us to form relationships, not just find new clients. While today's established forms of social media are likely to change, the new attitudes and expectations will linger. Lawyers need to catch up with social media today, so that they're prepared for the business model of tomorrow.

]]> http://kevin.lexblog.com/2009/11/articles/social-networking-1/social-media-raises-the-bar-on-whats-required-of-lawyers-in-client-development/#5987604 http://kevin.lexblog.com/2009/11/articles/social-networking-1/social-media-raises-the-bar-on-whats-required-of-lawyers-in-client-development/#5987604 Thu, 12 Nov 2009 15:01:51 -0800 kelly.spradley@impirus.com (Kelly Spradley) I grew up in the small town of Tyler, TX. It is a town where socialites want to be seen, and there is a magazine dedicated to their cause. It is called BSCENE. It is every Tyler socialite's goal to be featured in BSCENE. After all, if you are featured in the magazine you must be fabulous.
The reason your blog reminds me of the magazine is because having a web presence is similar to being featured in the magazine, only on a larger scale. But the difference is, it is difficult to get featured in BSCENE and it is easy to establish a web presence. Everyone can set up an account on Facebook, Twitter, and LinkedIn. No one is rejected. Everyone is allowed to create a website or write a blog. So, online popularity is easy to achieve. Lawyers should use this to their advantage. After all, isn't their goal to be seen?

]]> http://kevin.lexblog.com/2009/11/articles/social-networking-1/social-media-raises-the-bar-on-whats-required-of-lawyers-in-client-development/#6028587 http://kevin.lexblog.com/2009/11/articles/social-networking-1/social-media-raises-the-bar-on-whats-required-of-lawyers-in-client-development/#6028587 Tue, 17 Nov 2009 12:12:35 -0800