kbladow@gmail.com (Kate) — Tue, 03 Nov 2009 19:42:14 -0800

Kevin - Thinking about your arguments from the legal aid perspective, they also make a lot of sense. Getting an organization's stories covered by traditional media is always difficult. (More than anything, space is limited.) Organizations use these news stories as outreach to both client communities and program donors, and without getting stories printed/broadcast, it's easy to fall off both of these groups' radars. However, with a blog, the legal aid organization gets to be in control of how often and what stories they publish. - K

jfb@lifeatthebar.com (Julie A. Fleming) — Wed, 04 Nov 2009 12:04:37 -0800

While I do believe that the media landscape is changing significantly, I don't think that third party forms of media, such as newspapers and magazines, will disappear completely. Rather, they'll move online and adjust to the new climate.

The issue with company blogs is that they're not entirely trustworthy. Most companies will pick and choose what they want people to know about them when releasing information in a blog. I think that people still want that third party, unbiased source.

I also think that without the third party media's gatekeepers, readers will become overwhelmed by the sheer amount of information. It's nice having someone available to tell you the most important and interesting news so that you don't have to seek it all out yourself.

I'm not saying anything against blogs, of course. They're great sources of entertainment and information, but I don't think that company blogs, at least, will ever provide readers with all their news.

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