Comments on Going with the flow is recipe for failure in getting your law firm using social media | Real Lawyers Have Blogs http://kevin.lexblog.com/2009/11/articles/blog-basics/going-with-the-flow-is-recipe-for-failure-in-getting-your-law-firm-using-social-media/ Seth Godin writes this morning that 'Going with the flow is a euphemism for failing.' The point being that it takes pushing harder than most to accomplish the remarkable. I wish getting law firms to use social media for client... en-us Copyright 2012 Mon, 30 Nov 2009 09:13:13 -0800 Sun, 08 Jan 2012 10:52:16 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss david@davidshulmanlaw.com (David Shulman) Something must be in the water today. I wrote a blog today on a similar theme. It seems that some firms that do think they are "trying" social media are doing it all wrong. It turns out they are just spamming links to lists or billboards and not actually having a conversation with anyone.

http://www.sofloridaestateplanning.com/2009/11/articles/social-media/social-media-youre-doing-it-wrong/

]]> http://kevin.lexblog.com/2009/11/articles/blog-basics/going-with-the-flow-is-recipe-for-failure-in-getting-your-law-firm-using-social-media/#6131319 http://kevin.lexblog.com/2009/11/articles/blog-basics/going-with-the-flow-is-recipe-for-failure-in-getting-your-law-firm-using-social-media/#6131319 Sat, 28 Nov 2009 15:03:31 -0800 amy@knappmarketing.net (Amy Knapp) Kevin -- I wonder if our conversation last week contributed to this post. As you recall, I called you dismayed and perplexed having just reviewed a new client firm's "blog". You wisely counseled me to be encouraged that the firm was taking a first step, and now I am centering my work on helping them understand how to turn a scrolling news feed into a valuable conversation.
But, you are oh so right. Particularly for law firms, there isn't enough competition in the area of social media innovation. Which leaves lots of room for the innovators to shine...

]]> http://kevin.lexblog.com/2009/11/articles/blog-basics/going-with-the-flow-is-recipe-for-failure-in-getting-your-law-firm-using-social-media/#6148665 http://kevin.lexblog.com/2009/11/articles/blog-basics/going-with-the-flow-is-recipe-for-failure-in-getting-your-law-firm-using-social-media/#6148665 Mon, 30 Nov 2009 09:13:13 -0800