http://kevin.lexblog.com/2009/10/articles/public-relations/7-tips-for-putting-the-public-back-in-public-relations/ Interesting new book out from PR professionals, Brian Solis and Deidre Breakenridge, 'Putting the Public Back in Public Relations.' Most helpful to me was the review and summary of the book done by Lee Odden, a Minneapolis based Social Media... en-us Copyright 2012 Tue, 27 Oct 2009 09:02:44 -0800 Sun, 08 Jan 2012 10:52:37 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss paul@holleynethercote.com.au (Paul Derham) I agree that utilizing social media for the purposes of good, transparent PR is the right thing to do. Here's a question. Do you think that a facebook fan page would be a good idea for potential employees and potential student interns to ask questions and find out more about our firm before applying for a job? I've been toying with the idea for a while but haven't seen it done well. All our lawyers already have twitter profiles and we have 2 firm blogs. We haven't touched facebook yet, though, because all our clients are corporate. Ideas?

]]> http://kevin.lexblog.com/2009/10/articles/public-relations/7-tips-for-putting-the-public-back-in-public-relations/#5655640 http://kevin.lexblog.com/2009/10/articles/public-relations/7-tips-for-putting-the-public-back-in-public-relations/#5655640 Sun, 25 Oct 2009 20:55:21 -0800 lee@toprankmarketing.com (Lee Odden) Thanks Kevin, I'm glad the review was helpful. I found this book to be as insightful as DM Scott's
"New Rules For Marketing & PR" and Charlene Li and Josh Bernoff's "Groundswell" for understanding the social web.

]]> http://kevin.lexblog.com/2009/10/articles/public-relations/7-tips-for-putting-the-public-back-in-public-relations/#5695908 http://kevin.lexblog.com/2009/10/articles/public-relations/7-tips-for-putting-the-public-back-in-public-relations/#5695908 Tue, 27 Oct 2009 09:02:44 -0800