Two webinars this week: Twitter, and achieving higher ROI with your blog
You'll have a couple opportunities to attend webinars on law blogging and social media this week.
The first is part of the ABA Journal's Legal Rebels' 24 Hours of Rebels, a two-day online meeting of creative minds in the legal profession discussing the question how the practice of law needs to change in the next five years.
I'll be leading a free webinar, Why Twitter Matters to Lawyers, on Wednesday, Oct. 14, at 1 p.m. ET/10 a.m. PT. You can register online. In this, I'll cover:
- How is Twitter being used by attorneys and other industry leaders today?
- Who are some of the "big guns" in the legal industry using Twitter? What are some examples of how they use it?
- Which Twitter applications are worthwhile and which are lame?
- What are some etiquette tips on using Twitter for professional social networking?
The second webinar this week is for LexBlog clients, titled Key Strategies for Achieving Higher ROI with Your Blog.
I'll share the big picture strategies and nuts and bolts tactics our most successful clients—from solos to large firms—are utilizing to increase their brand recognition, acquire new clients, and attract attention from the influencers and amplifiers.
I'll also cover how to:
- Identify the most influential bloggers and reporters and Internet discussions
- Monitor news, developments, and online conversations via RSS
- Engage with thought leaders, amplifiers, and influencers
- Empower your readers by acting as an intelligence agent and expert commentator
This webinar will be held on Thursday, Oct. 15, at 12 p.m. ET/9 a.m. PT. To register, please visit our Event Center. If you need the password, direct message Support on Twitter or contact our Director of Client Services, Pam Garfield.
I look forward to seeing you at one or both of these webinars this week.
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