On the technical side, I can implement any number of blogs, and have done so. The cost is minimal, around a couple of hundred dollars.

Lexblog's cost is more significant, 2k a year after implementation.

But, it is worth it, and this coming from someone with superior technical skill.

Why is it worth it?

Despite my technical skill, I do not have a network of legal publishers who may want to interact with me. I don't have a group of professionals in my area who are a part of my blogging network.

Yet, this is what Kevin and his team, have created with Lexblog.

Even though the network is relatively new, and needs constant improvement, I believe that Lexblog will be the new Martindale Hubbell.

Those lawyers who routinely give out good quality information will achieve a great online reputation.

Seth Godin would approve.

Give good quality and free legal information to individuals one person at a time.

About once a month, I probably have some technical issue where I wish that I could yell at someone else to fix things (i.e repair MySQL databases or hosting provider issues). However, I am technically-oriented enough to deal with these hassles.

I probably would have used the Lexblog solution (as the cost is low compared to the potential hassles, especially if one is not backed up by an IT staff), but I am probably one of the rare exceptions that Kevin mentions. I represent technology companies, so there is some "street cred" value in completely dealing with my own blog issues. I can easily ask some of my clients HTML, PHP and CSS questions -- when I have issues while tweaking various things. In addition, I suspect that one of my clients will eventually agree to redesign my blog for me in return for a favor.

The LexBlog network you're referring to is something we take very seriously and a goal very much in our eyes. The LexBlog network currently has about 600 law blogs and over 2,000 lawyer authors. And they're good lawyers producing high quality content and legal discussion. LexBlog is working our tail off on ways to syndicate that content not only among our network but beyond it, including to trade and mass media.

I do think you're getting caught up on the tech side of a blog. Effective blogging to enhance one's reputation and grow business so you're running laps around lawyers 15 and 20 years your senior is about knowing what to do with a blog. It's about engagement with your target audience, not about building something and getting people to come to it. It's not about the technological aspects of setting up a blog.

My guess is you're getting traction in Silicon Valley as far as people noticing you. But you're sitting on a gold mine of potential contacts in the valley with the technologists, reporters, VCs, entrepreneurs, and new media people who are blogging. Plus you've got major major players in technology companies and the main stream media all around you. It's arguably the center of the world for technology and innovation.

You're doing some of this, but I'd be making an A-list of influencers I'd want to get to know and know well this next year plus. Influencers being reporters, bloggers, conference coordinators, and other movers and shakers in the Valley. I'd to that people elsewhere in the country who are influencing people in the Valley - bloggers as well as reporters at the WSJ, NYT, Washington Post and the like. I'd also do the same for companies I'd want to get to know.

I'd be listening to what they're saying via a reader. I'd be engaging them via my blog and twitter. I'd be connecting with and engaging them again via LinkedIn. Effective blogging combined with the proper use of Twitter, and Linkedin could put you on the top of the world and a rock star as far as a lawyer representing startups, early stage, and growing companies in the valley. Heck you'd be sought out by companies overseas and around the country as well.

These things will take a little time, but why not you? And none of these things start with the technological street creds on how to set up a blog.

As much as I'd like to, I don't know anything about technology. But blogging, social media, and networking through the net has little to do with technology.

You'd also want to ask if it's good or bad if people do find your blog. Your blog lacks direction and focus, something perspective clients would look for in a lawyer. And when I clicked on the next blog in your Blogger blog network link at the top of the page I reached a Brazilian teenager's site who was having fun with teen idol videos. Not a network I'd chose to be in nor one that would impress someone who would ask to pay hundreds of dollars of hour for legal services.

If the blog is for fun Eric, great. If it's being done for client development, it's not going to work and you may be hurting yourself.