Wonder if Stoel Rives knows of Legal River’s logo?

An entity by the name of Legal River began following me on Twitter tonight. Something looked awfully familiar about the logo on their Twitter avatar.

Take a look at the logo of Legal River, apparently a brand new service that fails to disclose who they are and is self branded as a ‘marketplace for businesses, primarily small and medium sized businesses, to find attorneys.’

Now take a look at the logo of Stoel Rives, a leading U.S. law firm with nearly 400 lawyers practicing across the full spectrum of corporate law and business litigation, and with offices in seven states.

Though it looks like quite a match, I don’t know if Legal River, or someone on their behalf copied Stoel Rive’s logo. I do know that the logos were close enough that the first thing I did when looking at the two logos was to see if Stoel Rives had anything to do with Legal River.

Let me be clear there’s nothing at the Legal River site that indicates Stoel Rives has anything to do with Legal River. There’s virtually no chance they do. But…

In its blog, Legal River says it’s joining the Web 2.0 craze.

I don’t know. If I’m ‘joining the craze’ with a business part of which involves asking lawyers to sign up, I’m not going to be using a logo that looks an awful lot like the logo of a leading law firm.