Epstein Becker & Green Law Firm carving out niches in blogosphere
Epstein Becker & Green, an AmLaw 200 firm and one of the most respected firms in the country, has consistently proven how effective blogging can be for large firms.
The firm most recently launched their non-compete blog, the EBG Trade Secrets & Non-Compete Blog. This blog joins four other Epstein Becker & Green blogs on the LexBlog network:
- Florida Employment & Immigration Law Blog
- Executive Women's Networking Blog
- Toxic Tort Litigation Blog
- Health Reform Musings
One of the main sources of inspiration behind the blogs is EBG's Senior Manager of Marketing Operations, Patricia Sterling.
"EpsteinBeckerGreen attorneys are sharing their thought-leadership commentaries about a wide range of subjects with other professionals, academics and the media," Patricia wrote in an email. "The Firm is extremely pleased to be a part of the dynamic conversations taking place throughout the blogosphere."
Labor & employment attorney Richard Tuschman, who blogs at the Florida Employment & Immigration Law Blog, reports that his blog has both increased his profile in the legal community and also led to numerous interviews with journalists covering topics he's written about.
"Just as importantly, blogging forces me to keep current with significant developments in my field," Richard added. "Telling a client, potential client or colleague that I've written a blog post on the very topic they're inquiring about, and directing them to that post, enhances my credibility enormously."
EBG is a model for how large firms can cast a wide net with their online presence. With experts in a variety of practice areas, they showcase their knowledge and experience with targeted, knowledgeable niche blogs.
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