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<title>Comments on Personal branding for lawyers in the age of Google | Real Lawyers Have Blogs</title>
<link>http://kevin.lexblog.com/2009/02/articles/public-relations/personal-branding-for-lawyers-in-the-age-of-google/</link>
<description>Seth Godin discussed the downside of personal branding in the age of Google in a post this morning. Seth&apos;s story was about a woman who ran an add for a housekeeper on Craigslist. Three resumes rose to the top and...</description>
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<copyright>Copyright 2012</copyright>
<lastBuildDate>Thu, 05 Mar 2009 11:07:39 -0800</lastBuildDate>
<pubDate>Sun, 08 Jan 2012 10:55:37 -0800</pubDate>
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<author>joseph@extendr.com (Joseph Rueter)</author>
<description><![CDATA[<p>Greetings. I saw Seth's post too and though it called out a trend that was part of why I decided to build a service called <a href="http://www.extendr.com" rel="nofollow">http://www.extendr.com</a></p>

<p>Basically, why not collect all the places where you have content online into one place? Then why not share that consolidated place, your web footprint, with people you meet? Isn't it time to start making better introductions in this space where we interact all the time called social media?</p>

<p>Maybe it'll help you. Maybe not. Regardless, I hope I've not been a bother. Cheers.</p>]]></description>
<link>http://kevin.lexblog.com/2009/02/articles/public-relations/personal-branding-for-lawyers-in-the-age-of-google/#2640287</link>
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<pubDate>Sun, 01 Mar 2009 09:48:40 -0800</pubDate>
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<author>doug@compliancebuilding.com (Doug Cornelius)</author>
<description><![CDATA[<p>It will be interesting to see how this changes in the current employment market. </p>

<p>To emphasize my gray hairs, I remember using Martindale as the way to find information about other lawyers. Then law firm web sites came out. It seems most lawyers are willing to stay pay and rely on their law firm websites. </p>

<p>Of course that does you no good when you leave the firm.Few firms put information about the past employment of their lawyers. So you do not know if that is the same person you worked with at a different law firm.</p>

<p>LinkedIn has been changing this dynamic, although slowly. </p>

<p>People seem to think that Googling yourself is something dirty. Except, people are Googling you. You should see what they see.  </p>]]></description>
<link>http://kevin.lexblog.com/2009/02/articles/public-relations/personal-branding-for-lawyers-in-the-age-of-google/#2657362</link>
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<pubDate>Tue, 03 Mar 2009 06:26:17 -0800</pubDate>
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<author>doug@skunkworks.ca (Doug Jasinski)</author>
<description><![CDATA[<p>Kevin I couldn't agree with you more on this point. I have taken to referring to this as "managing your digital profile" with lawyers, which seems to have more resonance with those that think "branding" personal or otherwise, is something weird, esoteric and expensive.  </p>

<p>The point which you make very well and which I think deserves to be underscored, is that every one of us has a personal digital profile, whether we like it or not.  </p>

<p>Most lawyers will readily agree that their reputation is their most important asset as a professional.  Increasingly, a significant portion of that reputation is defined online.  Lawyers therefore need to ensure that the picture that emerges from a google search of their name is the one they want to project.  </p>]]></description>
<link>http://kevin.lexblog.com/2009/02/articles/public-relations/personal-branding-for-lawyers-in-the-age-of-google/#2673272</link>
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<pubDate>Thu, 05 Mar 2009 11:07:39 -0800</pubDate>
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