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Legal News – LexBlogosphere: 1/15/09

Legal News - LexBlogosphereBlogging experts often times talk about keeping one’s personal life out of professional writing. However, one’s experiences can provide great inspiration for a blog post, even if they’re not all that related. Today, Patrick Lamb has a great example of this.

  • http://www.RainmakerLawyer.com Dave Lorenzo

    These are great examples of adding personality to attorney marketing. Many times the only thing that differentiates attorneys – from a client perspective – is the attorney’s style/personality. Adding some personal information to your blog can give you a head start toward building a relationship with a prospective client. I can’t tell you how many times I have heard a client say: “He seems like a smart guy but he rubbed me the wrong way” or He’s just not a good fit for me”.
    People do business with other people. This means that they must know, like and trust you before they hire you. Adding some personal information to your blog or sharing your Facebook page is a great way to open up to your prospective client base.