Comments on Lawyer SEO junkies like crack cocaine addicts | Real Lawyers Have Blogs

elizabeth.lewis@eclewis.com (Elizabeth Lewis) — Tue, 04 Nov 2008 13:58:33 -0800

As a relatively new attorney, I find the internet fascinating! By "networking" on it from the comfort of my living room, I can become an expert in a field and have people calling me for help from all over the country! However, I must say that I completely agree that word-of-mouth is the most effective advertising. Networking is something that must be done on and offline! However, I wonder as more attorneys enter the field that grew up with the internet, if it will become more difficult to just blog your way to the top?!?

firm@harrismoure.com (Dan Harris) — Wed, 05 Nov 2008 00:57:59 -0800

All true. SEO may get 'em there, but good content is required to keep 'em there and then trust and good lawyering are required to get 'em as clients.

grant@g2webmedia.com (Grant Griffiths) — Wed, 05 Nov 2008 09:42:39 -0800

You hit on a key point too many lawyers are entirely worried about. Too many worry too much about writing for the search engines instead of taking the time to write to their audience and potential clients.

Good relevant, up-to-date content on a consistent basis will get you noticed. Not just by search engines but by other lawyers in your niche, the media and people looking for answers to their problems or issues. If you blog for the sole reason of providing information and answering questions, you will see results. And not just page rank and search engine placement.

The numbers are not what is important. Giving your readers what they want in a form and fashion they can understand and use is what will get you results.

Great post again Kevin.

trout@bretttrout.com (Brett Trout) — Wed, 05 Nov 2008 15:56:48 -0800

Great post Kevin. Twitter seems to bridge the gap between blogs and face to face conversation. Combining the strength of third party word-of-mouth promotion with the speed, reach and transparency of the Internet, Twitter is probably the best "white hat" traffic driver and readership builder for attorney bloggers.

The recognition as a reliable and trusted authority in one's practice area that may take a decade or more offline for a good lawyer and a year or two with effective blogging, can be achieved in a matter of months on Twitter.

landon@ObuInteractive.com (Landon Harlan) — Mon, 10 Nov 2008 19:48:23 -0800

Hi Kevin,

My company is putting together an eBook for law students to teach them about the wide range of free resources that can help them while in school, and (hopefully) well into their career years. Topics include blogging, twitter, facebook, and a crash course in SEM, just enough so they get the basics of it.

Would you mind if I paraphrased the following in our ebook so I can drive home the importance of blogging?
"Word of mouth is generated by being recognized as a reliable and trusted authority in one's practice area. Offline that takes a decade or more for a good lawyer. With effective blogging, a good lawyer can do it in a year or two."

I can send you the page before we publish.