Comments on Press releases and bloggers : There's an art to sending | Real Lawyers Have Blogs http://kevin.lexblog.com/2008/10/articles/public-relations/press-releases-and-bloggers-theres-an-art-to-sending/ Someone in New York City emailed this morning asking if I had any suggestions of bloggers who might be interested in a press release he was sending out today. He's with a good company. I had lunch with him last... en-us Copyright 2012 Thu, 16 Oct 2008 09:09:14 -0800 Sun, 08 Jan 2012 10:57:29 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss fsethd@gmail.com (Seth Davidson) I subscribe to Google alerts for "mesothelioma" and "asbestos" and am amazed at the regularity with which major firms churn out press releases on PR Newswire. These releases are exorbitantly expensive and the moment you see the PR Newswire "byline" you know it's paid press release advertising for a generic market.

The byline tells me to delete or keep scanning, almost without exception.

The idea that you can get people in an extraordinarily busy and competitive environment to listen to your message by churning out generic press releases is still alive, well, and painfully ineffective.

]]> http://kevin.lexblog.com/2008/10/articles/public-relations/press-releases-and-bloggers-theres-an-art-to-sending/#1599010 http://kevin.lexblog.com/2008/10/articles/public-relations/press-releases-and-bloggers-theres-an-art-to-sending/#1599010 Thu, 16 Oct 2008 09:09:14 -0800