Comments on Palm Springs estate planning lawyer gets local news coverage first day blog is live | Real Lawyers Have Blogs

grant@g2webmedia.com (Grant D Griffiths) — Wed, 24 Sep 2008 14:07:29 -0800

Great blog and another great example of how a blog can benefit the firms using one to provide information to their readers.

mark@smartmarketingnow.com (Mark Merenda) — Thu, 25 Sep 2008 11:07:06 -0800

Yeah, but...if you send your local newspaper a press release that says "Local law firm hires new receptionist" they'll put that in, too, especially if you are an advertiser. I mean, they'll put in an announcement if you burp. They need to fill that business briefs section. No reason not to do it, of course, but I wouldn't ascribe much news value to it. Also, you can expect a call from the newspaper's ad salesperson soon after.

kevin@lexblog.com (Kevin OKeefe) — Thu, 25 Sep 2008 19:56:09 -0800

What you say may be true Mark, but why down play the significance of this?

One firm gets in paper for hiring a receptionist. My response and the response of other business people - 'so what, can't believe the law firm thought was interesting.'

Another firm gets in having a law blog of value to businesses and people with a significant net worth. My reponse as a business person - 'that's interesting, looks like a good resource, looks like an innovative lawyer, wonder why my lawyer does not use innovative tools like a blog etc.' Some business people may even think enough of the blog to post a comment like the one by the VP on the referenced blog saying he liked the effort.

My point is to use those things at your disposal to enhance your reputation. Coverage in the local paper and local business journals of your law blog is a good idea and has generated positive responses for a number of our clients.