But, as you'll agree, "blogging" is about more than publishing. I note Clay Shirky's comments are from an interview way back in April 2004, so we must surely disagree with his assertion that:

"The word blog itself is going to fade into the middle distance, in the same way words like home page and portal did. Those words used to mean something relatively crisp and specific, but became so overloaded as to be meaningless."

Even if they use a blog CMS, we won't talk of newsletters, collections of articles etc as blogs, but to my mind "blogging" will live on as the term used to define the "naked conversations" which have popularise the medium.