Comments on If you can't beat'em, join them: Martindale-Hubbell uses LinkedIn technology and your networks for social networking at Martindale.com | Real Lawyers Have Blogs http://kevin.lexblog.com/2008/07/articles/law-firm-marketing/if-you-cant-beatem-join-them-martindalehubbell-uses-linkedin-technology-and-your-networks-for-social-networking-at-martindalecom/ I heard last week that LexisNexis Martindale-Hubbell, a traditional lawyer directory, had entered into an agreement with LinkedIn, the leading online professional networking site, whereby LinkedIn would provide Martindale a social networking function to the martindale.com website. May well have... en-us Copyright 2012 Fri, 04 Jul 2008 07:44:31 -0800 Sun, 08 Jan 2012 10:58:59 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss steve@stemlegal.com (Steve Matthews) Unless there's a secret marketing pact that hasn't been announced, this looks like a simple install of LinkedIn's API? See this post for a duplicate example used by the simplyhired.com website:
http://blog.linkedin.com/blog/2008/03/get-your-inside.html

Both MH and the simplyhired websites are using an API altered version of the LinkedIn company insider widget. See:
http://www.linkedin.com/static?key=developers_widgets&trk=hb_ft_widgets

If there is some kind of co-marketing agreement going on, I hope Martindale didn't pay much for it. All out of the box stuff here.

Steve

]]> http://kevin.lexblog.com/2008/07/articles/law-firm-marketing/if-you-cant-beatem-join-them-martindalehubbell-uses-linkedin-technology-and-your-networks-for-social-networking-at-martindalecom/#1092668 http://kevin.lexblog.com/2008/07/articles/law-firm-marketing/if-you-cant-beatem-join-them-martindalehubbell-uses-linkedin-technology-and-your-networks-for-social-networking-at-martindalecom/#1092668 Wed, 02 Jul 2008 13:33:26 -0800 kmspace@dougcornelius.com (Doug Cornelius) Kevin -

It is a big improvement. Although it strikes me a bit like an old man asking his grandson how to get on the "interweb."

]]> http://kevin.lexblog.com/2008/07/articles/law-firm-marketing/if-you-cant-beatem-join-them-martindalehubbell-uses-linkedin-technology-and-your-networks-for-social-networking-at-martindalecom/#1092946 http://kevin.lexblog.com/2008/07/articles/law-firm-marketing/if-you-cant-beatem-join-them-martindalehubbell-uses-linkedin-technology-and-your-networks-for-social-networking-at-martindalecom/#1092946 Wed, 02 Jul 2008 16:55:10 -0800 kevin@lexblog.com (Kevin OKeefe) Thanks for clarifying that Steve. Also may be why Martindale has not issued a press release on the subject.


]]> http://kevin.lexblog.com/2008/07/articles/law-firm-marketing/if-you-cant-beatem-join-them-martindalehubbell-uses-linkedin-technology-and-your-networks-for-social-networking-at-martindalecom/#1094742 http://kevin.lexblog.com/2008/07/articles/law-firm-marketing/if-you-cant-beatem-join-them-martindalehubbell-uses-linkedin-technology-and-your-networks-for-social-networking-at-martindalecom/#1094742 Fri, 04 Jul 2008 07:44:31 -0800