Scott's a good friend of mine, and pretty brilliant marketer. He's right (as are several of your readers) - email's out of control. And (more importantly, as we move into the future) email isn't relevant to an entire generation of knowledge workers currently in schools around the globe.

Instead, they're texting, twittering, blogging and generally connecting in any way but email.

So as we begin to see these knowledge workers entering the workforce, their expectations are going to be very different from those of us who've built the web to date.

In fact, many "web 2.0"-type new media influencers are only taking pitches via Twitter; stating that if people can't make their case in 140 characters, they don't want to hear from them.

So we're beginning to see another huge shift - probably bigger than the one that moved us from pen and paper to PC and paper... all the way to PDA's.

Meanwhile, those of us who pretend to be professional communicators need to prove our flexibility, improve our productivity (through products like Attensa's - they're a client of mine as well) and give back to the community (as you've stated) by blogging using wikis, and sharing the wealth.

Scott's a good friend of mine, and pretty brilliant marketer. He's right (as are several of your readers) - email's out of control. And (more importantly, as we move into the future) email isn't relevant to an entire generation of knowledge workers currently in schools around the globe.

Instead, they're texting, twittering, blogging and generally connecting in any way but email.

So as we begin to see these knowledge workers entering the workforce, their expectations are going to be very different from those of us who've built the web to date.

In fact, many "web 2.0"-type new media influencers are only taking pitches via Twitter; stating that if people can't make their case in 140 characters, they don't want to hear from them.

So we're beginning to see another huge shift - probably bigger than the one that moved us from pen and paper to PC and paper... all the way to PDA's.

Meanwhile, those of us who pretend to be professional communicators need to prove our flexibility, improve our productivity (through products like Attensa's - they're a client of mine as well) and give back to the community (as you've stated) by blogging using wikis, and sharing the wealth.