Chicago Law Firm Public Relations Conference : Presenting on Tuesday May 20
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I have the honor of presenting at a Law Firm Public Relations Conference in Chicago next Tuesday, May 20.
I would love to see some of you there or perhaps we could meet up on Monday afternoon, Tuesday evening, or early Wednesday. I always enjoy meeting some of my readers who may have in interest in legal blogging or social networking.
The conference, presented by the Ark Group, is on 'Optimizing Your Firm’s Business Development Initiatives through the Dissemination of Information into Actionable Intelligence.'
This master class facilitated by, Mark Young, Chief Marketing Officer, Foley Hoag LLP and Meghan Gross, Public Relations Manager, Foley Hoag LLP, will help you:
- Move away from traditional, inward-facing law firm messaging
- Determine if, when and how to structure a stand-alone PR position
- Maximize agency resources
- Build internal communications systems ensuring that your external systems hum
- Explore how social media applications can enhance the PR program
- Make your MPs your “brand”
- Align PR with your clients for maximum success
Other presenters include:
- Allan Ripp, Founder, Ripp Media Relations
- Ameet Sachdev, The Chicago Tribune
- Joe Weber, Business Week
- Marco Greenberg, Co-Founder, Thunder 11
- Mark Young, Chief Marketing, Foley Hoag LLP
- Martha Neil, ABA Journal
- Meghan Gross, Public Relations Manager, Foley Hoag LLP
I'll be addressing social media issues so as to get beyond the press release.
The conference is right downtown at the University of Chicago Gleacher Center. Click here for more info.
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