Beware lawyers: Web 2.0 brings out same crazies as Web 1.0

You know things are getting out of hand when you receive stock emails like this from people afraid to use their name. With my commentary added parenthetically.

Hello Sir,

We are a newly launched Internet startup called SueEasy.com (name ought to offend public and lawyers equally). Right now (missed the 'we') have cases pertaining to Family Law, from Little Rock, AR (Wow! That's broad coverage). SueEasy aims to be the Youtube and Facebook for the litigation industry (that's right you'll become ubiquitous and be acquired for $1 billion).

With hundreds of potential cases being filed everyday on our website, SueEasy.com is a great place to get more clients (never heard of one lawyer mentioning service). SueEasy has been featured on the Wall Street Journal (WSJ law blog asked if readers saw ethical problems with service) and was a Techcrunch 40 winner in 2007 (Techcrunch predicted it would become a breeding ground for personal-injury lawsuits). The service is completely free for both lawyers and litigants.

www.sueeasy.com

There's crazies running free of asylums. Their business will go to dust when the hysteria of what's being labeled Web 2.0 dies down.

Please do not spend a lot of time evaluating whether your law firm should sign up for all the wacky services you hear of.

Don't get left behind, get your own blog

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Steve Matthews - April 3, 2008 2:33 PM

Unless it's a web 3.0 application. *Those* are cool.

Don't forget the fantastic set of Ginsu steak knives! ;)

Kevin OKeefe - April 3, 2008 4:24 PM

A crash in September or so ought to bring us Web 3.0 8 years later in 2016. Wow, I'll be 60 then and ready for a new startup - one a decade.

George - June 28, 2009 4:39 AM

Here is a copy of a comment I added today to a story on a separate blog which you tweeted about yesterday.

My company aggregates class action lawsuits and investigations into one searchable repository. The URL is www.classadvocate.com. We were mentioned in a previous comment as being less "credible" than SueEasy. Here are a few points in our defense:

1. We tell the public exactly who we are. We do not hide.
2. Nowhere on our site do we use hyperbole or fluff. We never claim that a consumer can “start” her own class action by submitting a post to our site. In fact we do not even allow a person to post a complaint at all.
3. We do not sell leads (or even collect leads for that matter).
4. Our service is 100% compliant with all ethical rules. We make all proper disclosures. We are not a lead generation company. We do not refer matters.

One premise behind ClassAdvocate is that by bringing together thousands of class action lawsuits and investigations into one searchable repository, consumers can better understand their rights. We are not aware of any other source where a consumer can click on “Countrywide” and pull up a range of pending class action lawsuits against that lender. Or where a “Nurse” can find a range of class actions where a nurse is a plaintiff. Or where someone can type in “early termination fees” and pull up class actions across all industries where early termination fees are being litigated. Or where a user can type in “Madoff” or “Ponzi scheme” and find a range of actions against Madoff specifically or ponzi schemes more broadly.

I invite all to review our site and comment. We have thick skin so let it fly.

Kevin OKeefe - June 28, 2009 10:37 AM

George, I have no idea why you commented here other than to place a free add on my blog.

I blogged about Sue Easy over a year ago. Some one commented about your company at another blog, saying you were less credible than Sue Easy, and you post an advertisement of your service here. Huh?

You may have a good business, but commenting like this makes me and others reading here wonder if you have a clue about how to engage people via the Internet.

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