Skip to content

How to announce your blog to top bloggers without a press release

A strategic planning consultant emailed from Florida asking how to get word of her new blog out to top bloggers without sending them a press release.

She had read my post regarding how lame lawyers are when they send a press release about their blog. She said she wanted to avoid being a lame corporate consultant by sending a press release about her new blog site. And though I hear you’re lame if you even use the word ‘lame,’ no one wants to be lame.

Best way to get bloggers to write about you and your blog is to write about them. Don’t mean that in a vain way. But referencing other blogger’s content in your blog posts demonstrates that your interests are relevant to theirs. If you are sharing content from one of my posts with your blog’s readers, then I know you find some of the things I write about to be of value to your audience. I know our interests at least intersect.

Whereas an email with a press release announcing your blog tells me nothing other than you’re starved for attention and aren’t sure how to get it. In addition, good chance the press release doesn’t demonstrate that our interests are similar. Certainly does not show that you have read my blog – something that I’d at least like to see. Such an email will be deleted with all the other spam I get from people thinking I’ll blog about them – even if your blog is a good one.

There’s no chance good bloggers will not know when you have referenced one of their posts in your blog. We each monitor our own name, our blog’s name, and our blog’s url via Google Blog Search and Technorati. Your post will show up in our RSS newsreaders immediately. And good things come from that.

We’ll often subscribe to blogs who have written about our content. The reason is that you may publish a blog post that may be of interest to our readers. We’ll then be blogging about you and one your posts to all of our readers. And that’s what you’re looking for – by citing you we are tacitly endorsing you as a reliable and trusted authority in your niche.

Blogs are a discussion where people are networking. You enter into the discussion by listening to what others with similar interests are saying in their blogs. You then engage in that discussion by referencing what is being said, via a block quote from another blog, and adding your take. You may even post a comment on the other blog itself (another good way of marketing your blog). But just like engaging in a networking discussion at a rotary meeting, you don’t enter the discussion by firing off a press release to the crowd.

Like networking, the impact of your blog and what is does to enhance your reputation grows with time. Blogs are not a big splash, one time kind of thing. That’s the world of press releases.

Posted in: