Video has piqued my interest as the video quality expected by users has dropped.
Law firms historically believed they needed to hire a professional video crew and run only the highest quality video. However, you can now turn on CNN and find that they’ve picked up amateur video from a viewer highlighting a breaking news story. Some of the Fox News shows even have their anchors filming stories using amateur video equipment. The reason being to be more like citizen journalists. As a result, your law blog’s readers are receptive to reasonable quality video, though it may not be as good as if you used a professional video person.
This opens up some great video opportunities for your law blog. You can record short vignettes about a particular item that relates to the topic of your blog. Store it at YouTube and then take the YouTube HTML and put that in your blog. That will display a “YouTube TV set” in your blog so that your readers can push the play button and view it on your blog.
Using YouTube allows you to syndicate your video so others may play your video on their blog or news web site. Let’s say you put up a video on timely immigration legal issue and it’s 2