Certainly, appearing in a widely read publication can do much to help a lawyer develop his reputation and attract new clients. Then again, it can do quite a bit of damage if the lawyer isn't a skilled writer (and lawyers many certainly are not).

Consider the following intro to an article written by a killer reporter and commentator:

"As you may have already heard or read, a Durable Power of Attorney (DPA) is a very important and beneficial document to have available, not only as you age, but at other times as well."

That sort of writing is sure to drive potential clients away, rather than draw them near. In any event, it's good for a laugh.