Real Lawyers Have Blogs : Law Blogs, Blawgs, Law Firm Marketing

Naked Conversations celebrated it's second birthday this past Saturday.

For the unknowing, NC is a one of the seminal books on blogging. From wikipedia:

[Robert Scoble and Shel Israel] argue that almost every business can benefit from smart "naked" blogging, whether the company's a small-town plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers.

If you're in a PR or business development position (aren't we all) trying to follow blogs and learn what blogs are all about, read it. If the concepts don't make sense, read it again. If you're already blogging effectively, read it. It gets the juices really going.

Shel's comments on the the two year anniversary are enlightening.

It's hard to believe it has only been two years since the book was introduced.  Sometimes it seems the writing of Naked Conversations happened a very long time ago.  Sometimes I think the stories we told are ancient. Yet the book is still selling moderately well, which please me almost as much as it surprises me.

Then I realize that the stories are old only if you have already heard them.  Blogging has, of course, become only a single tool in an enormous social media tool shed. It has also become fruitful and multiplied.  We wrote when there were about 14 million bloggers.  Now there are more than 100 million. There may be as many as a half-billion people involved in social media worldwide.

What has remained intact, I think, is our key point.  There is a revolution going on that is transforming the way businesses talk with customers. That revolution has a key attribute. It's about the conversation, not any one tool.

Thanks Robert and Shel.

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