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<title>Comments on Second Life virtual law firms not to be | Real Lawyers Have Blogs</title>
<link>http://kevin.lexblog.com/2007/09/articles/law-firm-marketing/second-life-virtual-law-firms-not-to-be/</link>
<description>Virtual storefronts in Second Life from the likes of Sony and Dell attracted the interest of a few law firms earlier this year. I had more than one call from legal journalists inquiring of my opinion about law firms opening...</description>
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<copyright>Copyright 2008</copyright>
<lastBuildDate>Tue, 04 Sep 2007 11:32:22 -0800</lastBuildDate>
<pubDate>Mon, 07 Jan 2008 09:59:02 -0800</pubDate>
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<author>benjamin@virtuallyblind.com (Benjamin Duranske)</author>
<description><![CDATA[<p>This is pretty surface-level analysis.  Second Life has gotten some bad press recently, some of which is deserved, some of which is not.  But it hardly follows that virtual worlds aren't generally ready for attorneys, or business, for that matter.  Most people who actually participate in these realize that mainstream business' attempts to enter have been marred by a generally poor understanding of what works in virtual worlds.  Contrary to the point here, I'd suggest lawyers figure the space out as soon as possible so that they can better advise clients on the legal and business realities they'll face there.  Think of it like the web in about 1995.  Businesses are trying, and not quite getting it.  Give it a year or so, and be prepared to answer your clients' questions about these spaces because it is going to keep coming up (whether in "Second Life" or, quite possibly, some other world).</p>]]></description>
<link>http://kevin.lexblog.com/2007/09/articles/law-firm-marketing/second-life-virtual-law-firms-not-to-be/#742603</link>
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