It’s time for another installment of the New Law Bloggers Speak feature here at LexBlog, where we ask three questions of some of our most recent inductees to the LexBlogosphere. Today’s guest is Lori Herz.

This isn’t the first time we’ve chatted with Lori: she discussed the blog legal sanity in our Five Questions with Arnie & Lori Herz last month. But now she’s back in the spotlight after launching her blog Write for Clients yesterday.

1. Rob La Gatta: When and how did the development of this blog come about?

Lori Herz: Write for Clients has been in the works for several months. It’s a second-generation LexBlog blog for me. I’m the co-producer of legal sanity, an early LexBlog creation that launched in 2004 and is still going strong today. Although I’ve written professionally for over 15 years, I got my blogging feet wet through legal sanity. As a creator and consumer of online content for service professionals, I’m now hooked on the medium. When I started my own business writing and communications consulting venture a year ago, I knew I wanted to publish a companion blog. Once I was ready to start the design-development process, I contacted LexBlog and off we went. I was very hands-on in the production. The team at LexBlog took all my ideas – from design elements to navigation – and patiently translated my vision into a terrific site.

2. Rob La Gatta: What do you hope to get out of your LexBlog blog?

Lori Herz: I hope that my blog will help service professionals better understand how business writing can be a powerful relationship tool that connects you to people you work with and want to work with. I’ll strive to generate a conversation with my readers about creating clear, compelling and client-focused Web and print content. I subscribe to over 100 blogs that cover a range of topics relevant to business writing for service professionals. From marketing, branding and communication to law firm management and practice, I enjoy culling information from a variety of sources to address my readers’ needs, questions and concerns with regard to content writing and distribution. In addition to offering insights and ideas on business writing for service professionals, my blog also promotes my own business services. I don’t have a traditional business website. From the start, I intended my blog to be the hub of my online presence and marketing initiatives.

3. Rob La Gatta: If you read other blogs, what are some of your favorites?

Lori Herz: I regularly read and enjoy many, many blogs. You can check out the blogroll at Write for Clients. Here’s just a small sampling of my personal feed favorites:

Keep checking back for updates. As more new clients enter the LexBlogosphere, we’ll be there to speak with them.