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Law blogs must work harder than other blogs to engage audience

Picked up from WebProNews’ Jordan McCollum that, per comScore, blogs about clothing and apparel, food and beverage and inexpensive products were among the best-received.

“More serious categories such as insurance, financial services and pharmaceuticals do not engage blog visitors as well,” says From Andrew Lipsman, senior analyst at comScore.

Another way to interpret the same finding says McCollum is that ‘serious’ blog categories should work harder at trying to be engaging for visitors.

I’ve found just that with successful lawyer blogs and the blogging communities which develop around such bloggers areas of the law. Lawyers who understand the art of blogging and who apply themselves have little problem engaging their target audience of prospective clients and those who influence those prospects.

  • http://bizop.ca michael webster

    Most of Federated Media’s blogs are written with wordpress, which has a build it in plugin for RSS feeds for comments.
    But, MT, which runs most law blogs, only recently acquired this simple but powerful tool – as your blog is now using. (You might want to enable email for comments, also.) So maybe there is someting to Lipsman remarks.
    I like the re-design, especially the RSS feed to the quick links.

  • http://kevin.lexblog.com Kevin

    Thanks for the comments on the re-design Michael.
    Getting my feet wet on the best way to use the link blog. My thinking this am is that I can quickly get things out on blog, web and social media marketing without a full blown post. It’s like Winer has said – the best blogs send people away.
    On MT plugins, LexBlog builds and deploys them (even some that MT has adopted) as we deem best. We’re not really constrained by what MY offers with various versions.
    How we update people on comments has been under discussion for awhile. RSS feels like a good fit for a company like LexBlog which is advancing the use of blogs and RSS for law firms.
    On the email notifier for comments feature, it’s under consideration for exactly the reason you mention. That blogs on more serious topics need to do more to engage their audiences, which audiences may be laggards on the use of RSS.

  • http://bizop.ca michael webster

    Both trackbacks, and email and RSS comment feeds, help make it easy to engage readers.
    This blog has been an excellent demonstration to lawyers on how to grow and expand the conversation.
    Look back through the wayback archives to see what I mean.
    BTW, I also like the new pitch: “Don’t Get Left Behind, Get Your Own Blog.” Good landing page.