Comments on Why most law firm web sites stink | Real Lawyers Have Blogs http://kevin.lexblog.com/2007/08/articles/law-firm-marketing/why-most-law-firm-web-sites-stink/ Ninety-seven percent of 1,000-plus corporate Web sites evaluated by Forrester Research received failing grades. Gave rise to the Wall Street Journal's Ben Worthen's column, 'Why most business web sites stink.' May have well been why most law firm web sites... en-us Copyright 2010 Tue, 14 Aug 2007 12:08:56 -0800 Wed, 27 Jan 2010 17:20:20 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss dan.willis@gmail.com (dan) I also think it could have something to do with the fact that it's hard for a law firm to make money from their website.
You can't easily buy their product/service online.
Re: point 4, I'm not sure sales would be greatly improved through calling attention to one's privacy policy. Have you seen some stats that back this up?

So I'd say that it's not worth going to the trouble to hire a decent usability and/or design consultant if they don't perceive that there will be some return on their investment.
We'll just get the IT guy to make one.

]]> http://kevin.lexblog.com/2007/08/articles/law-firm-marketing/why-most-law-firm-web-sites-stink/#742565 http://kevin.lexblog.com/2007/08/articles/law-firm-marketing/why-most-law-firm-web-sites-stink/#742565 Mon, 13 Aug 2007 13:18:19 -0800 tslade@gmail.com (Tom) I agree with Dan, law firms don't see the immediate value of a website, but there are hidden returns! In our marketing department we started using more web software to provide media/web stats. That way, we have concrete data to turn around to lawyers and show them exactly what impact the website is making.

Most Canadian law firm sites are horrible for navigating and just have too much information. A lot of them don't make any attempt to catch your attention in those first few critical seconds a viewer spends on a page before they bounce.

]]> http://kevin.lexblog.com/2007/08/articles/law-firm-marketing/why-most-law-firm-web-sites-stink/#742566 http://kevin.lexblog.com/2007/08/articles/law-firm-marketing/why-most-law-firm-web-sites-stink/#742566 Tue, 14 Aug 2007 06:54:06 -0800 chris@iamzed.com (Chris) The way I've typically sold lawyers on a good site is to let them know their site is part of their image. They've spent thousands on well-designed ads, office space, and other parts of their business and their site is an extension of that and should play the part.

]]> http://kevin.lexblog.com/2007/08/articles/law-firm-marketing/why-most-law-firm-web-sites-stink/#742567 http://kevin.lexblog.com/2007/08/articles/law-firm-marketing/why-most-law-firm-web-sites-stink/#742567 Tue, 14 Aug 2007 12:08:56 -0800