Comments on New York lawyer advertising rules declared unconstitutional | Real Lawyers Have Blogs http://kevin.lexblog.com/2007/07/articles/cool-stuff/new-york-lawyer-advertising-rules-declared-unconstitutional/ We just got word from Greg Beck at the Public Citizen Litigation Group about an exciting court ruling that took place this afternoon in New York. A decision was handed down by the U.S. District Court for the Northern District... en-us Copyright 2011 Mon, 23 Jul 2007 20:22:38 -0800 Sun, 15 May 2011 12:34:50 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss vik@cogrow.com (Vikram Rajan) Some argue that more compliance leads to more ethical behavior. While some legislation can help, ultimately it our responsibility as professionals to market ourselves ethically. Likewise, it is our responsibility as consumers to be aware. In both ways, marketing your personal brand through a blog helps.

Basically with these rules reversed in NY, it seems to me more personal brand marketing opportunities seem to be available (again):

1. You can use testimonials from a client, with a pending case.
2. You can use a nickname that affirms some kind of result. (Of course, be careful.)
3. You can use a domain name that affirms some kind of result. (Ditto.)
4. You can use an acted skit to illustrate your marketing message.
5. You can advertise your hobbies & style to market your personal brand.

I am not a lawyer.

~ Vikram Rajan
PersonalBrandMarketing.com

]]> http://kevin.lexblog.com/2007/07/articles/cool-stuff/new-york-lawyer-advertising-rules-declared-unconstitutional/#742539 http://kevin.lexblog.com/2007/07/articles/cool-stuff/new-york-lawyer-advertising-rules-declared-unconstitutional/#742539 Mon, 23 Jul 2007 20:22:38 -0800