http://kevin.lexblog.com/2007/05/articles/large-law/branding-of-large-law-firm-blogs-law-firm-vs-individual-lawyer/ The branding of large law firm blogs can go in various directions depending on the goals of the party - law firm or lawyer(s) - publishing the blog. Although there are gray areas, here is a way to divide the... en-us Copyright 2010 Tue, 15 May 2007 12:30:09 -0800 Wed, 27 Jan 2010 17:22:35 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss andrew.mills@freethcartwright.co.uk (Andrew Mills) I think this assessment is broadly right. In our case, though, my team are the techie drivers and (not knocking my marketing colleagues) have much more knowledge about the implementation. We decided that we wanted very much a "firm" blog but with its own unique identity to reflect our team. Hence it doesn't have the firm's logo, colours etc but is clearly from the firm. This gives me and my team a bit more flexibity in how we produce it and what we say. I also like to think that we're showing the rest of the firm the way forward in terms of blogging.

]]> http://kevin.lexblog.com/2007/05/articles/large-law/branding-of-large-law-firm-blogs-law-firm-vs-individual-lawyer/#742435 http://kevin.lexblog.com/2007/05/articles/large-law/branding-of-large-law-firm-blogs-law-firm-vs-individual-lawyer/#742435 Tue, 15 May 2007 04:41:13 -0800 fpileggi@foxrothschild.com (Francis Pileggi) Good summary of the issues.

]]> http://kevin.lexblog.com/2007/05/articles/large-law/branding-of-large-law-firm-blogs-law-firm-vs-individual-lawyer/#742436 http://kevin.lexblog.com/2007/05/articles/large-law/branding-of-large-law-firm-blogs-law-firm-vs-individual-lawyer/#742436 Tue, 15 May 2007 12:30:09 -0800