Corporate blogging case studies

Hobbit Hob, a New Delhi based PR professional and publisher of the IndiaPRBlog, pulled together his own brief corporate blogging case study.

In his own study Hob details the following corporate blog successes:

• Scoble
• Microsoft’s Channel 9
• IBM DeveloperWorks
• General Motors’ Fastlane blog
• Southwest Airlines corporate blog
• Macromedia’s blogs
• Sun Microsystems, including CEO Jonathan Schwartz blog

Other great corporate blogging case studies and lists cited by Hob:

• Northeastern University and Backbone media – Blogging Success Study: Interviews of 20 corporate bloggers.
• Fortune 500 Business Blogging Wiki: Directory of Fortune 500 companies that have business blogs.
• The New PR Wiki – Corporate blogs list.

Technorati Tags: blog research, corporate blogging, corporate blogs