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<title>Comments on Yale study : Blogs build an audience by outgoing links and promoting rivals | Real Lawyers Have Blogs</title>
<link>http://kevin.lexblog.com/2007/03/articles/blog-basics/yale-study-blogs-build-an-audience-by-outgoing-links-and-promoting-rivals/</link>
<description>Blogs build an audience by promoting rivals and outgoing links finds a Yale School of Management study. The study was performed by the Yale Center for Customer Insights and authored by Dina Mayzlin, an assistant professor of marketing at Yale...</description>
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<copyright>Copyright 2010</copyright>
<lastBuildDate>Fri, 09 Mar 2007 19:04:39 -0800</lastBuildDate>
<pubDate>Wed, 27 Jan 2010 17:24:01 -0800</pubDate>
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<author>g.hex@hotmail.com (ghex)</author>
<description><![CDATA[<p>I couldn't agree more with the Yale findings.  I have only had my Blog up for 2 weeks and haven't been shy about linking to "competing" blogs i read and that tend to break stories.  I hope to at one point be able to do the same but for now I tend to aggregate more than originate and I have been impressed with my traffic thus far.</p>]]></description>
<link>http://kevin.lexblog.com/2007/03/articles/blog-basics/yale-study-blogs-build-an-audience-by-outgoing-links-and-promoting-rivals/#742327</link>
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