Comments on Lawyers.com blogs are here : Will they work? | Real Lawyers Have Blogs http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/ LexisNexis confirmed this morning that blogs are an effective marketing tool for lawyers with the introduction of their Martindale-Hubbell Lawyers.com's blog product. It had been long rumored this product was in the works. It will be interesting to see how... en-us Copyright 2011 Thu, 08 Feb 2007 08:49:32 -0800 Sun, 15 May 2011 12:38:06 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss ken.chan@onecle.com (Ken Chan) When I read your posting about free blogs, I headed out to Lawyers.com to take a quick peek. After reading their entire announcment, I'm not sure that the blogs are really "free."

From Lawyers.com:
"Lawyers.com ... announces the launch of free Law Blogs on Lawyers.com." "We're enhancing our lawyer profiles with free Lawyer Blogs to make researching and choosing an attorney on our site even better."

Sounds good? But...

"Law Blogs on Lawyers.com is a free service for all Martindale-Hubbell subscribers!"

Does free with a paid subscription sound like free to you?

]]> http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742262 http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742262 Fri, 02 Feb 2007 17:07:08 -0800 firm@harrismoure.com (China Law Blog) As my kids are fond of saying (in imitiation of a scene from the movie DodgeBall), LaHoo-Ser. This idea of lawyers.com setting up lawyer blogs on their sites is a complete non-starter. Lawyers.com will get lawyers who will think it is easy because everything will be set up for them, but those people are not likely to know enough about blogging, work hard enough at it, or distinguish their sites from others enough to succeed. SEO pales next to a vibrant and loyal following. SEO gets people dropping by one time. Comments usually come from the regulars.

]]> http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742263 http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742263 Fri, 02 Feb 2007 17:15:46 -0800 stm@cwilson.com (Steve Matthews) Don't throw the seo-baby out with the bath water there China Law Blog. :-) The bigger problem here, is that it's very likely Lawyers.com can't deliver the google juice they think they can.

Despite having good PageRank flow through their network of blogs, SE placement today relies on a diversified network of links coming from all over the web - not just the MH website. If new Bloggers think they will be getting a free ride from Google by piggy backing off of Lexis/MH link popularity, they should think again. It will still take significant work, promotion, AND quality content to drive the search engines.

Honestly, the way it's been set up, I'd expect bloggers will be doing more for MH's link popularity, than MH will be doing for them.

]]> http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742264 http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742264 Fri, 02 Feb 2007 21:04:12 -0800 barry@namereality.com (Barry Hurd) Hey Kevin- interesting development. I am very interested in hearing what the Lawyer.com model turns into. Drop a comment off on my blog, I would love to chat about some ideas on the phone with you.

]]> http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742265 http://kevin.lexblog.com/2007/02/articles/blog-basics/lawyerscom-blogs-are-here-will-they-work/#742265 Thu, 08 Feb 2007 08:49:32 -0800