Ogilvy partners with Technorati : Where are law firm PR professionals?
Ogilvy, an international advertising, marketing and public relations agency, announced this morning it's partnering with Technorati, a search engine for searching & monitoring blogs, "to offer its clients new ways to tap into dynamic Live Web media including blogs, vlogs, videos, photos, and other citizen media as a growing part of its integrated approach to building brands."
Ogilvy's deal with Technorati is further evidence that traditional PR companies understand the need to monitor and influence bloggers, as well as to enter into the blog conversation for effective PR.
Do law firm marketing and PR professionals understand the need? Doesn't look like it from the Legal Marketing Association's Annual Conference agenda. Don't see a mention of tapping into new media such as blogs and citizen media. Perhaps blogs will be mentioned when websites are discussed, but don't see PR people discussing the need to monitor and influence blog discussion for effective PR.
Technorati Tags: Technorati, Ogilvy
Kevin:
Good to see someone's blogging about blogging for law firms - and that you're an advocate for new media in a traditionally traditional setting. One of my friends just took a new job at a company where the corporate attorney is also the PR guy. Had to wonder about that one. Anyway, if you and your readers want to preview the future of what's to come in PR, visit my blog and then email me. I'll send you a complimentary mp3 from our Ultimate PR Secrets virtual event. Here's hoping you have lots of ardent followers - you get it and so should they!
Barbara Rozgonyi
http://www.wiredprworks.com