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Google web search reportedly now integrates blog results

Word from Steve Rubel and Google Operating System (unofficial Google blog) is that Google is integrating blog results from Google blog search when doing a search on the standard Google web search.

Key in a phrase into Google.com, add the word ‘blog’ at the end of your query and you’ll get recent blog posts related to your query. For example, here’s music + blog.

Google blog results

Problem is I’m not seeing it when I run a search. It wouldn’t be the first time Google runs a test of something for brief periods of time before taking it live.

For lawyers, here’s the impact. Blogs are a big deal when Google is on the verge of highlighting recent blog discussion on a topic when Internet users do a search on the subject.

Either you’re part of the discussion viewed by your target audience or you’re not part of the discussion. Those participating in the discussion will be viewed by this target audience of prospective clients and those who influence them as trusted authorities on a niche area of the law.

If you don’t publish to a blog, you’re not part of the discussion.

  • http://www.legalandrew.com Andrew Flusche

    Kevin,
    I’ve seen a similar story as this a couple times. It doesn’t work for me either.
    But what I don’t get is that blogs come up in regular search results EVERY TIME I search. They aren’t separated as “blog posts about…”, but they’re in the result list. In my opinion, that’s even better. Regular searchers might turn away from results labeled as “blog,” but if our content appears in the usual result list, it’s likely to generate good traffic. I know I get a TON of traffic through Google searches (about 50%). That’s definitely a good reason to be listed and publish your sitemap.
    Take care,
    Andrew

  • http://kevin.lexbog.com Kevin OKeefe

    2 different things though Andrew. Blogs appearing in the standard Google search is just because their content has been indexed on their servers and now because of relevant incoming links to the site and the particular terms a web page is retrieved on your search. Page could be from today or two years ago.
    Pulling live discussion on a topic from the RSS feeds is different. Likely to be fresh and current content – what’s being discussed today on the most current blogs or possibly the most influential blogs.