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Google domination

John Battelle picked up on a post from Skrenta that I’d characterize as Google domination. Just look at a couple of the points.

  • Google is the start page for the Internet. The net isn’t a directed graph. It’s not a tree. It’s a single point labeled G connected to 10 billion destination pages.
  • Next step, dominating the verticals: It’s actually not inconceivable that they could eventually own all of the destination page views too. Crazy as it sounds, it’s conceivable that they could actually end up owning the entire net, or most of what counts.

Law firms have got to have a presence on Google when people search for a lawyer by practice area and locale. Blogs are an obvious answer.

You’re going to get cited – as people do research they are going to run across your name on other blogs citing your content. You’re going to get links to your blog site. Publish good content. You’ll draw links. Incoming links from relevant topic blogs and websites are a huge factor in your rankings at Google.

  • http://www.nicolakis.com Nikitas Elias Nicolakis

    While the growth of Google is impressive, I think that their presence may be overstated. From Wikipedia: The Open Directory Project (ODP), also known as dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors. So while Google may be starting to control “the verticals”, others are providing a place where a proprietary bias does not exist, at least in theory.