Legal technology leader Bob Ambrogi offers that the absence of blogging from LegalTech may be because the conference leaves little time for blogging and is not indicative of our profession’s lagging in tech innovation. …I often find that I have little time for attending many of the panels and presentations — ostensibly the main reason… Continue Reading
Monthly Archives: January 2007
Absence of blogging from LegalTech speaks volumes
Any technology conference these days, whether focused on blogs and RSS or not, is filled with attendees blogging live from conference sessions. Set up general keyword feeds or Technorati tag feeds for the conference’s name and you’ll receive regular summaries, commentary, and insight from any number of people. LegalTech, billed by it’s owner, American Lawyer… Continue Reading
Ogilvy partners with Technorati : Where are law firm PR professionals?
Ogilvy, an international advertising, marketing and public relations agency, announced this morning it’s partnering with Technorati, a search engine for searching & monitoring blogs, “to offer its clients new ways to tap into dynamic Live Web media including blogs, vlogs, videos, photos, and other citizen media as a growing part of its integrated approach to… Continue Reading
Law firms can learn from new House Speaker’s use of blogs
Don’t read this as a taste of my political views – not touching that third rail here, but House Speaker Nancy Pelosi is making full use of bloggers to push the Democratic agenda. From The Associated Press: Pelosi hired a full-time staff member this month dedicated to blogger outreach, and is making plans to launch… Continue Reading
Law firm PR requires use of RSS
In addition to traditional PR, law firms need to use RSS to get their information to their target audience, media included. Sally Farkow, an Internet marketing and PR expert, shared the following points on why RSS is required for effective PR. More than 20% of permission-based commercial email gets blocked or filtered before it reaches… Continue Reading
Law students read blogs to improve grades
Law students are reading the The Volokh Conspiracy to improve their grades. And writing finals in a blog format, short and to the point, as opposed to the law review style, is improving test scores. Here’s part of a message Eugene Volokh received from a law student reader: I’m writing to thank you for your… Continue Reading
Law blog linking to competitors brings marketing success
I recently posted here and here about the need to link to competitor’s blog posts when publishing to your law blog. Proof that linking to competitors works comes from Susan Ward of New Jersey’s Carlin and Ward recent comment: From the inception of the New Jersey Eminent Domain Law Blog in 2005, we have linked… Continue Reading
David Ogilvy on business blogging
Now I know another lawyer with advertising legend David Ogilvy’s industry bible on his shelf. I wonder if Brian Clark bought his copy when he was still practicing law. Then we’d really have something in common. Brian believes some of the same advertising concepts Ogilvy pioneered can be applied to business blogs. “Simply swap out… Continue Reading
LegalTech needs to expand its horizons for good of legal profession
Just reviewed the speakers and sessions scheduled for next week’s LegalTech – New York put on by American Lawyer Media. Bright people talking about practical applications and solutions that can be used by law firms today. But I can’t see much, if any, conference sessions, covering the latest technology and innovation being discussed by business… Continue Reading
Less is more
The less we use a term, the more we take it for granted. This from Walt Mossberg, personal technology columnist for the Wall Street Journal, at this week’s Digital Life Design conference in Munich. The Internet is not a thing, not an activity, it is not something you do on a personal computer. Most of… Continue Reading
Drive traffic to your new blog by commenting
One of the better ways to draw traffic to your new blog is through posting a comment at other relevant blogs. No matter what area of the law and/or locale you are writing about, there are always going to be other blogs on the subject. They could be lawyer blogs, industry blogs, or local newspaper… Continue Reading
LexisNexis to fight free legal information movement?
How LexisNexis would respond to the ever growing body of free legal information, some of it very good, being published by lawyers, law professors, and law students on blogs and the like has been an open question. Though not directly related to blogs, we may have gotten a taste of what’s to come. Elsevier, which… Continue Reading
ROI of law firm blogging
Word of Forrester’s Charlene Li’s report on the ROI of business blogging is making it’s way its way around the blogosphere today. It’s cursory discussion in that the 15 page report costs $379 and no one who I have seen blog about the report has read it. There’s really no question that business blogging works… Continue Reading
Google web search reportedly now integrates blog results
Word from Steve Rubel and Google Operating System (unofficial Google blog) is that Google is integrating blog results from Google blog search when doing a search on the standard Google web search. Key in a phrase into Google.com, add the word ‘blog’ at the end of your query and you’ll get recent blog posts related… Continue Reading
Web bringing big change to way lawyers do business in 2007
Fred Faulkner, big man on the ABA web campus, shares his views on how the web will continue to change the way lawyers do business in 2007. In order of priority, here’s a very abbreviated summary: Content Syndication – My News, My Way. Publishing companies seeing the value of RSS, IE7′s inclusion of RSS, and… Continue Reading