Header graphic for print
Real Lawyers Have Blogs On the topic of the law, firm marketing, social media, & baseball

Blogs more trusted than email marketing and TV ads

Reuters from London reports on an Ipsos MORI poll finding in Europe that blogs are a more trusted source of information than e-mail marketing or TV advertising, though still lagging sightly behind newspapers.

Ipsos MORI found a direct link between blogs, or user-generated content, and people’s intentions to buy goods or services.

Any company that fails to come up to standard should beware. The blog is replacing word of mouth for endorsing or condemning a product or service.

Gareth Deere, head of technology research at Ipsos MORI, agrees with with what I am telling folks all the time.

We all trust people’s opinion in the real world. Now we’ve proven the same link online, and it’s having a major impact on people’s buying behaviour.

‘Word of mouth is no longer restricted to close friends and family, it can have the same level of influence upon millions of people across the world.

Technorati Tags:

  • http://www.factoryfast.com.au Travel Goods

    To be honest, I place very little trust in TV at all and will rather take the advice of a friend – or a professional – than an advert (or even a professional) on TV. Blogs are the way to go for me. My only hope is the big boys of media don’t harp on the idea and start to generate ‘sponsored blogs’ or just plain lying blogs, so we now have to sift through what is a genuine opinion and what is merely a ‘sponsored’ opinion by some corporate or media conglomerate.
    Obviously, if the blog medium continues to show such promise, it’s only a matter of time before the ‘the world is all about money’ execs get hold of it and try and transform it into another media of “payella.” And it lies in the hands of the professional and the bloggers – if a corporate or media company comes to me and offers to slip money under the table and promote their product as excellent in my ‘expert opinion’ will I pander to greed or will I stand up for justice and what is right and tell these shallow execs to get lost – as indeed I wish they would!