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17 reasons used to reject good ideas

September 8, 2006

Seth Godin’s published 17 quotes overheard or read to reject good ideas.

I heard no less than 12 of the 17 during the 18 months I worked for one of the ‘dualopolists’ in the legal publishing/marketing industry.

  • ‘That will never work.’
  • ‘Can you show me some research that demonstrates that this will work?’
  • ‘Well, if you had some real-world experience, then you would understand.’
  • ‘I don’t think our customers will go for that, and without them we’d never be able to afford to try this.’
  • ‘It’s fantastic, but the salesforce won’t like it.’
  • ‘Well, this might work for other people, but I think we’ll stick with what we’ve got.’
  • ‘Our team doesn’t have the technical chops to do this.’
  • ‘Maybe in the next budget cycle.’
  • ‘We need to finish this initiative first.’
  • ‘It’s been done before.’
  • ‘It’s never been done before.’
  • ‘We’ll get back to you on this.’

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